I’ve spent the last 17 years launching events and brands. Documenting your launch is vital to the success of Anthology over the coming months.

Strong launch content shows that the opening was a success, that the brand is in demand, and that Anthology has a real community behind it. It also gives you essential social media content to market with and helps future customers visualise the experience of visiting the store.

It’s also important that we produce a high-quality promotional video for use across your social media and at the top of your website. I’ll optimise and integrate this into the website at no additional cost, as I believe it will provide the premium finishing touch the site needs.

Alongside this, we can capture glowing video testimonials from friends, family and customers, genuine customer reactions, and flattering video and photography of Anthology that can be used throughout your marketing for the remainder of the year.

Most importantly, we only have one opportunity to capture the opening itself: the pre-launch anticipation, queues outside, the ribbon cutting, customers walking through the doors for the first time, the venue tour, the atmosphere inside, and the first author signings.

Let’s not miss the unique opportunity to capture and maximise this launch.